When the body is the last frontier for advertising, what will advertisers do to ensure that their return is worth the investment?
I didn’t think our marriage would last after Jake got those ridiculous tattoos. They glowed all night, their messages flickering on the ceiling of our studio apartment: miracle hair growth, free porn, or earn money from home. I’d lay there, my eyes tired from the light. Even when covered with a sheet, I could see them. After all, they were designed to be bright enough to shine through clothing. As the hours of the night passed, the small batteries embedded in his skin lost their power, and the tiny lights dimmed. But by then, it was too late. I hadn’t slept.
“You could wrap your arms in something before you go to bed. Maybe just put on a really thick sweater,” I said, the two of us sitting on the couch, watching TV.
“I’m not going to do that, babe,” he said. “You know I hate anything on my body when I sleep.”